Cinderella profile manual
About the profile
Our external face
A clear and distinct impression of Cinderella’s identity and expression is presented here through a combination of color, photo, typography and text. We are reliable, practical and environmentally conscious and we show growth and innovation through ground breaking waste treatment, bringing modern solutions to new markets. Our visual profile must reflect our goals and our identity, for further information, download Cinderella’s Brand Platform here.
To ensure a strong brand experience, Cinderella’s logo must avoid additional elements that confuse the brand. Never, therefore, place the logo too close to other information, make sure there is sufficient space.
The logo should be either grey or white (negative). No other changes are acceptable.
Note! The logo is primarily used with the descriptive under-text (in English: Incineration Toilets). Very rarely is it to be used without this description in the language in question. The few occasions are when the logo is in an environment where several languages are apparent.
Logo without sub-text should only be used on communications material where text in several languages is in use at once.
To be used in all communication regarding individual products. No other under-texts are to be used in connection with this logo
To be used on packaging, addressing and other material that refers to Cinderella as the producer of Cinderella Incineration Toilets.
Team Cinderella logo (for sponsorships and events)
Examples of uses with logos and images
The logo should be placed on a neutral area of an image or photo and the logo with shadow should be chosen for photos.
Our color palette should reflect our connection to nature and the environment.
The green should be the accent color; the grey should be used for logos and title texts.
Made in Norway «tag»
«Made in Norway» is our stamp of quality and should be used on all advertisements and printed material.
The «Made in Norway» tag should not be connected to the logo. It should stand alone in an appropriate place that gives a natural association to the logo.
Examples of ideal placement
The “Made in Norway” tag should not appear in connection to Cinderella’s logos. It should function as an additional element, near the logo.
The main image acts as the main photo for all sales material.
Images that set the mood
Cinderella uses images that reflect going back to nature, uncomplicated, the free outdoors, our role as environmentally conscious and our Norwegian roots.
The photos can be trimmed and adjusted for optimum drama and best possible composition.
The images are used as part of Cinderella’s marketing material and product brochures.
Elements and symbols
Web icons are used to illustrate the various levels of service and access to products from the dealers. Symbols can signify: bags in stock, in store display, service workshop, accessories and more.
Business cards, envelopes and notepads
Roll-ups and beach flags
Some examples of advertisements previously used.
Google image ads
Native ad and landing page
Exhibition material must be clean and simple, and reflect the profile and material used on other sales material.
Back wall for exhibition stands
Must be adjusted to the exhibition requirements and lighting at the stand in question.
Poster packages for exhibitions or in store displays or showrooms. Overview and products.
Exhibition rig hung from the ceiling
You can find brochures in other languages by clicking the required language in the menu bar in this profile manual.
The main picture on Facebook is taken from the website with equivalent grey backdrop and image. Vignette image (180x180) is the Cinderella leaf logo.
Posts should be tasteful. Humor should be understated. No references or photos depicting body waste are permitted. Posts should present a combination of events, interesting information and social conscience. They should generally reflect freedom of living, joy of life and a good feeling for our environment that a Cinderella Incineration Toilet affords the user.
See vignette image for Instagram. Posts on Instagram are in English. Choose from the following hashtags for inspiration:
Profiling Motion for caravan markets:
#goodtimes #outdoors #ontheroad #caravan #madeinnorway #norwegiandesign #livinglife #joy
Profiling Comfort for vacation homes:
#goodtimes #outdoors #cottagelife #mountains #madeinnorway #norwegiandesign #livinglife #joy
Team Cinderella A more playful dialogue with the users. Here we present events and other fun activities that drive engagement, inviting the audience to interactively participate, which they then are urged to share with others. Great reach for very little cost.
Links to films on Cinderella Eco Group, product descriptions and installation guides.