Plant growing through wooden floor

About the profile

Our external face

A clear and distinct impression of Cinderella’s identity and expression is presented here through a combination of color, photo, typography and text. We are reliable, practical and environmentally conscious and we show growth and innovation through ground breaking waste treatment, bringing modern solutions to new markets. Our visual profile must reflect our goals and our identity, for further information, download Cinderella’s Brand Platform here.

To ensure a strong brand experience, Cinderella’s logo must avoid additional elements that confuse the brand. Never, therefore, place the logo too close to other information, make sure there is sufficient space.

The logo should be either grey or white (negative). No other changes are acceptable. 

Note! The logo is primarily used with the descriptive under-text (in English: Incineration Toilets). Very rarely is it to be used without this description in the language in question. The few occasions are when the logo is in an environment where several languages are apparent.   

 

 

Logo with minimum space indication
Logo with minimum space indication

Main logo

Logo without sub-text should only be used on communications material where text in several languages is in use at once.

"Cinderella"
Main logo eps png
Cinderella logo with shadow
Main logo shadow ai png
Negative Cinderella logo
Main logo negative eps png
Negative Cinderella logo med skygge
Main logo white skygge ai png

Product logo

To be used in all communication regarding individual products. No other under-texts are to be used in connection with this logo

Logo with text "Cinderella Incineration toilets"
Product logo png png eps
Logo with shadow
Product logo shadow ai png
Logo in white
Product logo white png eps
Logo in white with shadow
Product logo white shadow png ai

Company logo

To be used on packaging, addressing and other material that refers to Cinderella as the producer of Cinderella Incineration Toilets.

Cinderella Eco Solution
Company logo eps png
Cinderella logo grey with shadow
Company logo shadow ai png
Cinderella logo negative
Company logo negative eps png
Cinderella logo negative with shadow
Company logo negative shadow ai png

Team Cinderella logo (for sponsorships and events)

Team Cinderella
Team logo eps png
Team Cinderella negative
Team logo negative eps
Team Cinderella with ski jumper symbol
Team ski jumping logo ai eps pdf
Team Cinderella with ski jumper symboll, with dark background
Team ski jumping logo, with dark background

Examples of uses with logos and images

The logo should be placed on a neutral area of an image or photo and the logo with shadow should be chosen for photos. 

Cabin image with logo
Main image with logo with shadow
Main image with logo without shadow

Color palette

Our color palette should reflect our connection to nature and the environment.

The green should be the accent color; the grey should be used for logos and title texts.  

Green

CMYK 0 / 14 / 93 / 2
RGB 0 / 146 / 69
HEX 009245

Light green

CMYK 52 / 0 / 88 / 0
RGB 146 / 198 / 63
HEX 8cc63f

Yellow

CMYK 23 / 0 / 89 / 0
RGB 217 / 224 / 33
HEX d9e021

Greys

Dark grey

CMYK 0 / 0 / 0 / 87
RGB 68 / 68 / 69
HEX 3c3c3d

Grey

CMYK 0 / 0 / 0 / 50
RGB 157 / 157 / 157
HEX 9d9c9c

Light grey

CMYK 0 / 0 / 0 / 10
RGB 237 / 237 / 237
HEX ececec

White

CMYK 0 / 0 / 0 / 0
RGB 0 / 0 / 0
HEX ffffff

Gradient

For advertisements and other marketing material, a stripe of green with gradient kan be used to enforce the message.

Gradient from green to white
css png
Gradient from green to yellow
css png

Profile font

Eurostile Bold is used in headings.  Eurostile Regular is used for text body and photo captions.

Eurostile Regular
Eurostile Bold

Digital font

For digital communication, we use Open Sans. This is freely available and accessed from Google fonts. Download here. 

Open Sans Regular
Open Sans Semibold

Payoff

Cinderellas Brand Experience: defining the brand. We use this sparingly and never in direct conjunction to Cinderella’s logo.

Examples:

  1. On the back of a brochure
  2. The final slide of a powerpoint presentation
  3. Final image of a film

The Payoff uses the font Open Sans.

You can find the Payoff in other languages by clicking the required language in the menu bar in this profile manual.

 

When nature calls

Made in Norway «tag»

«Made in Norway» is our stamp of quality and should be used on all advertisements and printed material.

The «Made in Norway» tag should not be connected to the logo. It should stand alone in an appropriate place that gives a natural association to the logo.

Made in Norway med hvit bakgrunn
Tag ai png
Made in Norway med negativ bakgrunn
Tag negativ ai

Examples of ideal placement

The “Made in Norway” tag should not appear in connection to Cinderella’s logos. It should function as an additional element, near the logo.

Made in Norway-tag plassert horisontalt langs kanten på venstre side, nesten nederst
Made in Norway-tag plassert sentrert
Made in Norway-tag plassert rotert og vertikalt fra kanten på toppen
Eksempel på korrekt bruk av tag, der den er plassert i nærheten av logo, men ikke sammen med den
Eksempel på feil bruk av tag, der den er plassert rett ovenfor og tett inntil logo

Images

Main image

The main image acts as the main photo for all sales material.

Plant growing through wood
Main image jpg
Main image with Cinderella Toalett placed on top
Main image with toilet jpg
Cut out of plant from main image
Main image element jpg psd

Images that set the mood

Cinderella uses images that reflect going back to nature, uncomplicated, the free outdoors, our role as environmentally conscious and our Norwegian roots.

The photos can be trimmed and adjusted for optimum drama and best possible composition.

The images are used as part of Cinderella’s marketing material and product brochures.   

Cabin image with mountains
Cabin image with mountains jpg
Cabin by lake in wintertime, evening
Lakeside winter cabin jpg
Cabin in summer mountain
Cabin in summer mountain jpg
Couple riding a bike in summer
Bike ride jpg

Cinderella Classic

Environment image Classic
Environment image Classic tif
Classic
Classic psd
Classic with open seat
Classic with open seat psd

Cinderella Comfort

Environment image Comfort
Environment image Comfort tif
Comfort with open drawer and seat
Comfort with open drawer and seat png
Comfort with open ash drawer
Comfort with open ash drawer psd

Cinderella Gas

Environment image Gas
Environment image Gas tif
Gas with gas container
Gas with gas container psd
Gas with open ash drawer
Gas with open ash drawer psd

Cinderella Motion

Environment image Motion
Environment image Motion jpg
Motion with gas container
Motion with gas container psd
Motion
Motion psd

Cinderella Urinal

Urinal cut out
Urinal psd
Urinal as seen from the back cut out
Urinal as seen from the back psd

Elements and symbols

Web icons

Web icons are used to illustrate the various levels of service and access to products from the dealers. Symbols can signify: bags in stock, in store display, service workshop, accessories and more.

Web icon toilet
png
Web icon incineration bags
png
Web icon service
png

Stickers and bombs

Stickers can be used to emphasize a sales advantage or other positive feature about a product or paragraph in a text body.

9 stickers in assorted colors
Stickers eps

Symbols

Gas symbol
eps png
Person symbol
eps png
Lightning symbol
eps png
House symbol
eps png
Camping symbol
eps png
Caravan symbol
eps png
Boat symbol
eps png
Train symbol
eps png
Pipe indoors symbol
eps png
Building site symbol
eps png

Price lines

Price lines can accentuate the marking of rates and pricing in a campaign, advertisement or brochures.  

1 corner price line
eps png
eps png

Profile material

Business cards and envelopes

Business card
pdf
Envelopes
zip

Advertisements

Some examples of advertisements previously used.

Advertisement
Web dvertisement
Web banner

Roll-ups and beach flags

Roll-up
png pdf
Roll-up
pdf
Beachflag
pdf

Exhibition material

Exhibition material must be clean and simple, and reflect the profile and material used on other sales material.

Illustration of optimal exhibiton stand
Illustration

Banner advertisements

Exhibition banner 4900 x 1000
pdf
Exhibition banner (294 x 220)
294 x 220 pdf
Exhibition banner (2950 x 2450)
2950 x 2450 pdf
Exhibition banner (3000 x 2500)
3000 x 2500 pdf
Exhibition banner (2900 x 1500)
2900 x 1500 pdf

Back wall for exhibition stands

Must be adjusted to the exhibition requirements and lighting at the stand in question. 

Exhibition stand
png

Poster packages

Poster packages for exhibitions or in store displays or showrooms. Overview and products.

Preview of poster packages
Poster packages pdf

Printed material

Sales brochure

You can find brochures in other languages by clicking the required language in the menu bar in this profile manual.

Front-page of brochure
Bochure pdf

Installation and user manuals

  • Cinderella Classic
  • Cinderella Comfort
  • Cinderella Gas
  • Cinderella Motion
  • Cinderella Urinal
Front-page installation manual Comfort
Installation manual Comfort pdf
Front-page installation manual Classic
Installation manual Classic pdf
Front-page installation manual Urinal
Installation manual Urinal pdf
Front-page installation manual Motion
Installation manual Motion pdf
Front-page Installation manual Comfort
Installation manual Comfort pdf
Front-page Installation manual Classic
Installation manual Classic pdf
Front-page Installation manual Gas
Installation manual Gas pdf
Front-page Installation manual Motion
Installation manual Motion pdf

Social media

Facebook

The main picture on Facebook is taken from the website with equivalent grey backdrop and image. Vignette image (180x180) must be the ash image with Cinderella’s logo and under-text. If the relevant language’s under-text is missing, only the Cinderella logo is used without under-text.

Instagram

See vignette image for Instagram. Posts on Instagram are in English. Choose from the following hashtags for inspiration:

Profiling Motion for caravan markets:
#goodtimes #outdoors #ontheroad #caravan #madeinnorway #norwegiandesign #livinglife #joy

Profiling Comfort for vacation homes:
#goodtimes #outdoors #cottagelife #mountains #madeinnorway #norwegiandesign #livinglife #joy 

Posts should be tasteful. Humor should be understated. No references or photos depicting body waste are permitted. Posts should be a combination of events, interesting information and generally reflect the freedom and joy for life and good feeling for the environment that a Cinderella Incineration Toilet affords the user.

Screenshot of Norwegian Instagram-profile
Instagram Norway
Screenshot of Swedish Instagram-profile
Instagram Sweden
Screenshot of Cinderella Norways Facebook-page
Facebook Norway
Profile banner
Profile banner jpg
Profile image Facebook
Profile image Facebook jpg
Profile image Instagram
Profile image Instagram

Car décor

Drawing indication how a car may be decorated

Sponsorship

Clothes

Team Cinderella is used for sponsorship and event activities. Clothes used by athletes or clothes worn at events and exhibitions and in store activities. 

Jumper with Johann Forfang logo, front
Logo front on clothing png
Jumper with Team Cinderella-logo, back
Logo back on clothing png
White pique with Cinderella Eco Solution logo on left side
Logo front on clothing png
White pique with Team Cinderella logo, back
Logo back on clothing png

Sponsoring Johann André Forfang – film

Films

Product films

Links to films on Cinderella Eco Solution, product descriptions and installation guides.

Promotion Cinderella Motion mp4

Sponsor films

Johan Forfang mp4
Johan Forfang mp4